Partner with another company
Partnering with another company on your giveaway is a great way to offer more prizes and get more exposure. Reach out to businesses that are related to your niche but are not your direct competitors, and see if they would be interested in offering up one of their products as a prize in your giveaway. If they agree, you now have another company that will aid in marketing the giveaway! It’s a win/win situation.
Write a press release
Write up a press release using a service like sweepstakes software for sale , PitchEngine, or PRNewswire and schedule it to be sent out on the day the promotion goes live.
Partner with YouTube channels
Believe it or not, there are some amazingly popular YouTube channels that may be the perfect partner to help promote your giveaway. Search for channels in your niche that have a good amount of subscribers and check to make sure their videos have a decent amount of views. When reaching out, you may need to offer some form of compensation (either monetary or a gift — many of them review products for their audiences) in order to get them to promote your sweepstakes.
Provide bonus entries
With a service like ViralSweep, you can reward people with bonus entries for sharing the promotion with their friends. Incentivizing your entrants with additional entries can really help to accelerate the performance of your sweepstakes.